Thursday, January 29, 2009

Of course there aren't any subliminal messages

Commercialism and advertisements are forces that should not be taken lightly. Yet everyday we see it, we absorb it, and we give it money. We've been so desensitized to all the flashing lights and high contrast to grab our conscious attention. Does that do anything? Of course not, this is humanity. Small seemingly unimportant visual and audible queues will show us the way and convince us to convince ourselves to buy the latest shoes or listen to the latest songs. In fact they know things about us so well that we don't even know.
... I've gotten off track.

So take a look at a game that the army created in order to recruit more individuals.
http://www.americasarmy.com/
At first glance, the game seems pretty appealing and interesting. But I'm not here to talk about the game itself. I'm actually here to talk about the website. It seems like an average website. Its no, Uncle Sam poster, but everything about it suggests that you play the game.
The simple and easy layout that guides you to the download button, the pictures and images of soldiers, the animated link to draw your attention to some of the more appealing aspects of the game, the visually appealing color scheme, the simple and understandable text and attention drawing underlined words, the cool and interesting weapons and maps, and the real people that tug on your patriotism.Everything shows an fun and inviting game.
There are several links to go and download the game, the simple download on the navigation bar, a bar that is universally present and familiar, a short description with an underlined download link, a clear link right above an attention grabbing animated picture. The large picture in the middle with the female soldier is big and the focus of attention. It shows a real soldier in triumph and receiving awards. The picture complements the rest of the site to raise its esteem. Next to the picture is a game rank section and some more detailed info about the game. It appeals to a teenage and young adult audience, the ones that play video games, in order to familiarize them with the idea of joining the army. The appeal works pretty well for all social groups, but especially the young adults, who have a sense of patriotism and are suave in the gaming aspect.
But, the game does not show a realistic view of war. It shows an idealized detached version of battles. The only thing that MIGHT have something resembling a realistic situation would be the remote unmanned planes. The actual combat has nothing in common with real life war.
Violence from the games don't have any effect on the violence in real life. The emotion involved in taking a life and seeing those around you die cannot be translated into a game. The violence from games and real life are completely isolated from each other. Video games do not cause violence. They're just meaningless entertainment. It only seems like video game violence exists because the idea of violence has been desensitized. We create patterns and habits through everything we do and people always find ways to to abstract repetitive tasks and situations. And just like how we fall into patterns, people find ways to go above them and work on diffident levels. Humans will always be controlled by the power of suggestion.